Overview

The BHW event is a week-long series of carefully curated activities that connect the GDA community and GDA Brand partners. These activities are designed to support and advance the purpose and goals of the community and brand partners in a mutually beneficial manner.

Previous BHW Experiences

In September 2022, our first Brand Hype Week featured Yabacon Africa, a product of Codessy Technologies based in Nigeria. The purpose of the partnership was to create awareness within the Graphic design tech space about their new brand and their upcoming event in 2023. And the goal was to increase their social media followership with members of our community who are part of their target audience as well as generate graphic media content for their social media pages. You can find all about the event via the  link here. 

In October 2022, we had our second Brand Hype Week featuring Printfiam, a product of Quickprints Media and Communications Limited based in Nigeria. The purpose of the partnership was to create awareness within the Graphic design tech space about their services as printers. And the goal was also to increase their social media followership with members of our community who are part of their target audience as well as generate graphic media content for their social media pages. You can find all about the event via the link here. 

In March 2023, we had our third Brand Hype Week featuring Co-Creation Hub, a product of Co-Creation Hub Limited based in Nigeria. The purpose of the partnership was to use our community as a datapoint to gain insights about Tech and Education as well as create awareness about the importance of adapting to technology. You can find all about the event via the link here. 

Curated Activities

Here’s a list of the basic activities that make up our Brand Hype Week offering to partners:

1.  Three (3) pinned posts describing your brand and its offerings. These posts can come as text, image, video, or a combination of all 3 as presented by you.

2. A reward-based activity for community members along with the posts. Activity can include filling survey forms or voting for your brand at a competition or attendance of an online event.

3. A 1 hour Facebook Live Video Show where a representative of your brand talks about your offerings. Attendees will be eligible to win prizes for participating at this event.

4. A week-long mini design competition centered around your brand and based on the brief we’ve discussed that will be used for the competition.

5. A Facebook poll for our members to give us feedback regarding the Hype week content to help us gauge the impact and improve on it.

6. Members will be encouraged to follow your brand on Facebook, Twitter, and Instagram during the course of the hype week. The design competition will also increase visibility of the brand offerings.

Outcomes

Each activity is carefully chosen to help us achieve the goals of the partnership:

a. Increased Followership on social media handles.

b. Awareness for your brand name and offering.

c. Understanding of your brand/cause as a whole and what the vision is about.

d. Top Designs from the competition forwarded for your use.

e. And a poll to gauge the impact of the hype week.

Requirements

Please forward the following to us a week ahead of the scheduled period of the event:

1. A high quality transparent copy of your logo.

2. The 3 posts/articles describing your brand and its offerings. 

3. All social media handles and the website of your brand.

4. A high quality photo of your key representative (to be used for the Live Video artwork).

5. Overview of the survey questions or description of the online event or voting instructions for the reward-based activity. Our team will also need feedback on the outcome of this section of the event.

Suggestions for articles: 

a. An article about your organization – who you are, what you do, key partners, etc.

b. An article about your project and the outcomes you anticipate from the Hype Week.

c. An article about how our members and members of the public can plug into the project. 

Obligations

Ahead of the scheduled date of executing each of these activities our team will work with your brand representatives to confirm the flow of events, however with limited involvement as follows:

1. We will oversee the organization and executing of the design competition as well as the announcing of the winners on our platform.
2. We will oversee the Facebook Live Video except it’s being held outside the Facebook app (e.g with Zoom), then your brand will oversee the organization of the Live Show.
3. All designs created by the winners of the competition will be added to a Google Drive folder and shared with your designated Gmail.
4. Two of your representatives will be given Moderator Access to view insights on the engagement of members during the event and be able to respond directly to member questions.
5. We will publicize the upcoming event at least a week ahead of the commencement of the key activities to ensure increased membership participation.

Sponsorship Fee

The sponsorship fee for the Brand Hype Week event covers all costs for the event including the organization with up to a 50% money back guarantee in the event where engagement is below the metrics indicated below:

We anticipate a post viewership of up to 100,000 for the BHW posts, participation of up to 400 members in the survey, and up to 150 participants in design competition for a standard fee of $10,000. Our partners can have more than these figures, but we only use these metrics as a KPI.

An invoice for the specified fee will be provided to you once you confirm the deliverables and are okay with the value proposition as stated above.